The high price is easily explained by the overhead costs for molds, labor, packaging, shipping, and marketing with a slim margin for profit. According to High Snobiety , the Nike Foamposite is a model that is either hated or loved. It was first worn by Wildcats team member Mike Bibby of Arizona. From this point forward the Air Foamposite was a model that made waves on the courts that stood out above the rest.
The model has enjoyed a legacy of being the chosen court shoe by many star college and professional basketball players in the NBA for the past two decades. Several new models have appeared such as the Hardway 1Cent with the featured logo on the heel, outsole, and tongue, in the Air Penny 1 and Air Penny 2 models endorsed by Penny Hardaway.
Other notable models appeared to keep the fascination with the basketball shoes fresh and new. While the Foamposites were not heavily branded they were definitely of the Nike bloodline. The tiny Nike Swoosh left room or co-branding with various sponsors such as Penny Hardaway.
Jeff Johnson and Eric Avar took charge of the design of the shoes, inserting a full-length Zoom Air Unit to give the shoes the burst of energy required for making impressive jump shots. These are precision technical shoes that are made to enhance play on the basketball court. They offer carbon fiber plates for flexibility and stability at the midsole, and to provide ample shock absorption to protect the soft tissues from sustaining impact damage during intensive and active play on the court.
The uppers are made of a polyurethane material that is incredibly light and it surrounds the foot to offer unmatched protection and comfort. A new version was introduced in the Fall of called the Nike Air Foamposite Pro, which featured a jeweled Swoosh that was now placed on the side of the shoes and the 1Cent logo was removed.
Nike has released nearly different versions of the Foamposite in multiple colorways and variations that all take their cues from the original design. In , the Air Foamposite Pro was brought back for a retro production run in seven colorways added to the collection over five years. Again, in , the Air Foamposite One was released as a retro sneaker, followed by the Doernbecher and ParaNorman versions with the Supreme collab to follow.
When it comes to performance, some players made it their default game shoe, which provides evidence of its merit on the courts. Yes, this was an expensive sneaker that was costly to design and produce, but for some pro basketballs, it was the most logical choice for enhancing gameplay. Garrett by trade is a personal finance freelance writer and journalist. With over 10 years experience he's covered businesses, CEOs, and investments.
However he does like to take on other topics involving some of his personal interests like automobiles, future technologies, and anything else that could change the world. You must be logged in to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.
Prev Article Next Article. What is the Nike Foamposite? Design of the Nike Foamposite The Foamposite features a synthetic upper that is strong and durable to provide ample support for the feet. Why is Nike Foamposites so expensive? Advanced technology While the Foamposites were not heavily branded they were definitely of the Nike bloodline. In , the first House of Hoops exclusives came and went, but other than that, Foam releases were still few and far between.
From through , both models continued to gain momentum with coveted releases like "Eggplant" and "Copper. The first Foamposite released with an all-over graphic, the starry All-Star Weekend sneaker caused widespread hyseteria and Nike was forced to cancel its online release, as well as many in-store releases.
Thus, the shoes were even more difficult to obtain. While some of the recent graphic styles had a tough time moving at retail, limited and hyped styles sell out instantly. Only time will tell whether the shoe will maintain its sell-out status or continue to be hit or miss.
As the Foamposite wave continues, expect to see both variations release heavily in the coming years. Read on for a detailed account of Nike Air Foamposite sneaker release dates. By Sole Collector.
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