It means we can work close to market and experiment with design as we are not locked into the long lead times and minimum orders associated with manufacturing overseas. Some of our most successful styles over the years have started this way, and being local allows us to repeat within season when our customers want more. Cue was one of the first retailers to introduce Afterpay to its customers.
How important is being responsive to new technology? We were the first brand to introduce Afterpay in-store. We were attracted to this innovative concept and were excited to partner with them. What keeps Cue customers coming back to the brand? Now we continue to explore and celebrate what is new and next. We recently surveyed our Cue Club database and were so pleased to find that the key loyalty drivers are our garment quality and fashion forward design.
These attributes are core to the Cue DNA so we were thrilled to hear that the things we hold dear matter most to our customers. Staff will be able draw down on accrued annual and long service leave. Where that is not sufficient, Cue is planning to assist long-term staff with additional aid such as gifted or interest free loans. Our desire is ultimately to ensure the viability of our stores and retain our place in the Australian retail market.
Our ability to do this depends on the measures that we take now," they said. Skip to navigation Skip to content Skip to footer Help using this website - Accessibility statement. Companies Retail Print article. Sue Mitchell Senior reporter. Mar 27, — Save Log in or Subscribe to save article. The biggest stories in business, markets and politics and why they matter. Need to know. And even then, it is more than money that drives the decision to stay local.
Rather than seeing how union activity could be circumvented, Cue has embraced it, along with membership and participation in Ethical Clothing Australia. There are many reasons why the Cue made-in-Australia model works. One is a willingness to forego some profit for the convenience and efficiency of having total control over the process from design to retail rack.
All design, patternmaking and sampling is done in-house — in the historical Sydney clothing centre of Surry Hills. A style can be evolved and trialled in-store before being committed to volume production at an efficiency level virtually impossible using imports.
And if the fish really start biting, repeats can be in store in a matter of days — without the fiddle and cost of emails and airfreight.
0コメント